Everything you need to know about influencer marketing, media coverage, campaigns, and brand growth.
We analyze your brand, target audience, and budget. We identify influencers in your niche with engaged followers matching your demographic. We prioritize engagement-to-follower ratio over follower count. Custom matching ensures authentic partnerships.
Micro-influencers (10k-100k followers) have high engagement and niche audiences. Macro-influencers (100k+ followers) have broad reach. Nano-influencers (1k-10k) offer intimate communities. Each has ROI advantages. Most brands benefit from mixed portfolios.
Track: clicks, conversions, promo codes used, website traffic, sales attributed. Use unique discount codes per influencer. UTM parameters track campaign sources. Calculate cost per conversion. Most brands see 3-10x ROI on influencer campaigns.
Yes. Provide brand guidelines and content preferences. Best results come when influencers create authentic content in their own style. We negotiate creative guidelines that balance your needs with their authenticity.
Discovery & matching: 1-2 weeks. Negotiation: 1 week. Content creation: 1-4 weeks. Posting & promotion: ongoing. Results tracking: 30-90 days. We can expedite for time-sensitive campaigns.
We work with celebrities, macro-influencers, and everyday creators. Celebrity campaigns cost 10-100x more but offer massive reach. Micro-influencers typically deliver better ROI. We recommend choosing by engagement and audience match, not fame alone.
Our PR team has relationships with 50+ major publications across tech, business, lifestyle, entertainment. We craft compelling press releases, pitch stories, and manage media relationships. We've secured features for 500+ clients in top publications.
We pitch to tier-1 publications (Forbes, Entrepreneur, TechCrunch), industry-specific outlets, and lifestyle media. Coverage depends on your story angle and newsworthiness. We also secure podcast appearances and webinar features.
Media coverage is never guaranteed as editors make final decisions. However, we achieve media placement for 60%+ of clients. A strong story, good timing, and newsworthy hook dramatically increase coverage probability.
Pitching to coverage typically takes 2-8 weeks. Some publications respond faster, others take months. Breaking news or trending topics accelerate placement. We maintain ongoing relationships to secure faster coverage.
We write newsworthy press releases, distribute to media lists, and follow up with targeted pitches. Good releases include quotes, data, and clear story angles. Distribution reaches 500+ journalists in your industry.
Yes. We prepare PR strategies for challenging situations. Rapid response, transparent communication, and strategic messaging minimize negative impact. Prevention through proactive PR is our preferred approach.
We optimize for conversion value, not just clicks. Approach: keyword research, ad copy testing, landing page optimization, bid management, daily monitoring. Average CPA reduction: 40-50% within 30 days. ROI focus means we cut low-performing ads immediately.
Email ROI averages 3,600% (for every $1 spent, clients earn $36). We design campaigns with 30%+ open rates and 5%+ click rates using segmentation, personalization, A/B testing. Email is the highest-ROI marketing channel.
Yes. We manage Facebook, Instagram, TikTok, LinkedIn, and Pinterest ads. Expert targeting, creative optimization, daily monitoring. We reduce cost-per-acquisition while scaling conversions and revenue.
Blog writing, video scripts, social content, email newsletters, whitepapers, case studies. All content is SEO-optimized, original, and tailored to your brand voice. We scale from 1-100+ pieces monthly.
A/B testing, audience psychology, benefit-focused messaging, urgency/scarcity tactics, social proof. We test 10+ ad variations. Winners scale. Conversion optimization is continuous with us.
We create 30-90 day content calendars aligned with your goals and seasonality. Mix promotional, educational, and entertaining content. Consistent posting builds algorithm trust and audience engagement.